Zwei Gründer, eine Idee: Wie In Haircare Pflege für Locken neu denkt

In a world where personal care products often overlook the needs of diverse communities, two innovators in France are challenging the status quo. Bénédicte Manguy and Joséphine Galibert, the founders of In Haircare, are redefining how we think about haircare for curly and coily hair types.

Their journey began with a simple observation: while a fifth of the French population has Afro or highly textured hair, the market lacked suitable care products. This blind spot in the cosmetics industry sparked Bénédicte and Joséphine’s determination to create a solution that would empower individuals with underserved hair needs.

From addressing the shortage of trained hairstylists to launching their own pioneering brand, In Haircare’s story is one of resilience, innovation, and a commitment to inclusivity.

The Blind Spot in the Cosmetics Industry

For years, the mainstream beauty market has struggled to cater to the unique demands of Afro and curly hair. Bénédicte and Joséphine recognized this gap and decided to take action. “We realized that there was a real need for better haircare products for people with textured hair,” says Bénédicte. “The industry was simply not meeting the needs of a significant portion of the population.”

The duo’s research uncovered a multifaceted challenge. Not only were suitable products scarce, but the lack of specialized hairstylists compounded the issue. “Many people with curly or coily hair simply couldn’t find salons that knew how to properly care for their hair,” Joséphine explains. “It was a real barrier to self-care and self-confidence.”

Driven by this insight, Bénédicte and Joséphine set out to address both the product and service shortcomings in the market.

From Hair Salon Shortage to the First Solution: Ma Coiffeuse Afro

Recognizing the need for trained hair professionals, Bénédicte and Joséphine launched Ma Coiffeuse Afro, a pioneering hair salon concept. “We wanted to create a safe space where people with textured hair could get the care and attention they deserved,” says Bénédicte.

The salon’s approach was rooted in education and empowerment. “We trained our stylists to understand the unique needs of Afro and curly hair,” Joséphine explains. “This allowed us to provide high-quality services and teach our clients how to better care for their hair at home.”

The response was overwhelming. “People were so grateful to finally have a place that understood their hair and could help them feel confident and beautiful,” Bénédicte recalls. “It was a game-changer for our community.”

Launching In Haircare in the Midst of a Lockdown

Buoyed by the success of Ma Coiffeuse Afro, Bénédicte and Joséphine decided to take their mission a step further. In the midst of the COVID-19 pandemic, they launched their own haircare brand, In Haircare.

“We knew that we couldn’t rely on salons alone to address the needs of our community,” says Joséphine. “We wanted to empower people to take charge of their own hair care routine, even if they couldn’t access a salon.”

The launch of In Haircare during the lockdown period presented its own unique challenges, but the founders were undeterred. “It was a risk, but we felt a deep responsibility to our community,” Bénédicte explains. “We knew that this was a pivotal moment to make a difference.”

Self-Confidence Through Haircare: More Than Just Shampoo

At the heart of In Haircare’s mission is a belief that haircare is about more than just products. “It’s about empowering people to feel confident and comfortable in their own skin,” says Joséphine.

The brand’s approach goes beyond traditional haircare, incorporating education, community, and a deep understanding of the unique challenges faced by individuals with textured hair. “We don’t just sell shampoo and conditioner,” Bénédicte emphasizes. “We provide a holistic solution that helps our customers truly embrace and celebrate their hair.”

This focus on self-care and self-acceptance has resonated deeply with In Haircare’s growing customer base. “Our customers tell us that our products have transformed not just their hair, but their entire outlook on life,” says Joséphine. “That’s the kind of impact we’re striving for.”

Awards, Recognition, and the Leap into Retail

In Haircare’s commitment to innovation and inclusivity has not gone unnoticed. The brand has garnered numerous awards and accolades, including the prestigious Cosmetic Executive Women (CEW) Award and recognition from leading industry publications.

“Winning these awards has been an incredible validation of our work,” says Bénédicte. “It’s a testament to the fact that there is a real need for products and solutions that cater to the diverse hair needs of our community.”

With this growing recognition, In Haircare has taken the leap into retail, expanding its reach beyond its online presence. “Making our products available in physical stores is a game-changer,” Joséphine explains. “It allows us to connect with even more people who have been underserved by the industry.”

Expanding Beyond France: A Global Haircare Revolution

As In Haircare continues to gain momentum, Bénédicte and Joséphine have set their sights on expanding beyond France’s borders. “Our mission is to transform the global haircare landscape,” says Bénédicte. “We want to empower people with textured hair everywhere to feel seen, heard, and celebrated.”

The founders are actively exploring partnerships and distribution channels to bring In Haircare to new markets. “We’ve already received inquiries from people all over the world who are excited about our products and our mission,” Joséphine shares. “It’s a testament to the universal need for more inclusive and empowering haircare solutions.”

As In Haircare continues to grow, Bénédicte and Joséphine remain steadfast in their commitment to their community. “At the end of the day, our success is measured by the impact we have on the lives of our customers,” says Bénédicte. “That’s what drives us forward, every single day.”

The Role of Nutritional Supplements in Haircare

Alongside their innovative haircare products, In Haircare has also explored the potential of nutritional supplements to support hair health. “We’ve found that certain vitamins and minerals can play a crucial role in maintaining strong, healthy hair,” says Joséphine.

The brand’s research has led them to develop a line of supplements that address common hair concerns, from thinning to dryness and breakage. “By taking a holistic approach to haircare, we’re able to provide our customers with a comprehensive solution that goes beyond just topical products,” Bénédicte explains.

This focus on overall hair health has resonated with In Haircare’s customers, who appreciate the brand’s commitment to their wellbeing. “It’s not just about looking good on the outside,” says Joséphine. “It’s about nourishing our hair from the inside out.”

Increasing Visibility for All Hair Textures

As In Haircare continues to grow, the founders are also dedicated to increasing the visibility and representation of diverse hair types in the beauty industry. “For too long, mainstream media and advertising have perpetuated narrow standards of beauty,” says Bénédicte.

Through their marketing and community engagement, In Haircare is actively working to challenge these outdated norms. “We want to show the world that all hair textures are beautiful and deserving of celebration,” Joséphine emphasizes.

This commitment to inclusivity has become a hallmark of the In Haircare brand, resonating with customers who have long been underrepresented. “When our customers see themselves reflected in our content and messaging, it’s a powerful affirmation of their worth and beauty,” says Bénédicte.

Frequently Asked Questions

What makes In Haircare’s products different from other haircare brands?

In Haircare’s products are formulated specifically for curly, coily, and Afro-textured hair types. They use high-quality, naturally-derived ingredients and avoid harsh chemicals that can damage hair. The brand also takes a holistic approach, offering both haircare products and nutritional supplements to support overall hair health.

How can I find In Haircare products in my area?

In Haircare products are available both online and in select retail stores. You can check the brand’s website to find the closest retailer or order directly from their online store. They also offer international shipping to make their products accessible to customers around the world.

What kind of training do In Haircare’s stylists receive?

The stylists at In Haircare’s salons (Ma Coiffeuse Afro) undergo specialized training to learn the unique needs and techniques for caring for curly, coily, and Afro-textured hair. This ensures they can provide high-quality services and teach customers how to properly care for their hair at home.

Do In Haircare’s products work for all hair types?

While In Haircare’s products are primarily formulated for curly, coily, and Afro-textured hair, they can be used by people with a wide range of hair types. The brand’s focus is on inclusivity and celebrating diversity, so their products are designed to work well for many different hair textures.

How do In Haircare’s nutritional supplements support hair health?

In Haircare’s nutritional supplements contain a blend of vitamins, minerals, and other beneficial ingredients that can help support strong, healthy hair growth. This includes things like biotin, iron, and zinc, which are essential for hair follicle health and preventing breakage and shedding.

Can I use In Haircare products if I have color-treated or chemically-processed hair?

Yes, In Haircare’s products are safe for use on color-treated or chemically-processed hair. The brand’s formulas are designed to be gentle and nourishing, without stripping away color or causing further damage to compromised hair.

Does In Haircare offer any resources for learning how to style and care for textured hair?

Absolutely! In addition to their high-quality products, In Haircare provides a wealth of educational resources on their website and social media channels. This includes tutorials, styling guides, and expert tips to help customers learn how to properly care for and style their curly, coily, or Afro-textured hair.

How does In Haircare’s commitment to inclusivity translate to their marketing and brand identity?

Inclusivity is at the core of In Haircare’s brand identity. Their marketing and visual content feature a diverse range of models and customers, celebrating the beauty of all hair textures. The brand also actively works to challenge narrow beauty standards and increase the visibility of underrepresented hair types in the industry.